David David

David David didn’t become a proper label until David Saunders — who had studied fine art at Chelsea College and worked as a gallery tech before rising to head sculpture at Tracey Emin’s studio — fell into the crosshairs of a fashion PR agent, who tried to sign him as a client before he even knew what his endeavor was meant to become. In the early days, he seeing his t-shirts still as art; he would hand paint each one, some taking 6 hours to paint, others took several days. As the brand grew, he began to digitalize his prints and has collaborated with labels like Fred Perry, House of Holland and Dover Street Market.
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