Sifr Essentials

Sifr is a Singapore based contemporary lifestyle brand that takes pride in engineering pragmatic garments that display quality, comfort and value. Founded in 2008 by Suraj Melwani after he graduated from Parsons The New School for Design, Suraj’s journey began when he learnt the trade from his father who had been running a successful garment facility in Indonesia since 1978. Through experimenting with the luxe Pima cotton that the family-owned production house used for bedding manufacture, it sparked the creation of a menswear line suitable for the South East Asian climate.

 

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